Controversial Skyy Vodka Advertisement

Lara Sinclair’s report for The Australian this morning looks at  wide-range of stakeholders’ arguments for and against gov’t and self-regulation of alcohol advertising in the Australian Media:

Students might like to try and pick out the following arguments…..:

impossibility of regulating in the internet age
eschews personal and parental responsibility for regulation
effect of over-regulation on business and other economic arguments
lack of definitive evidence of media effects
blaming the media for problems is shortsighted, ineffectual, even dangerous

…. and stakeholders: media owners/operators, advertisers, children’s advocacy and parent groups, government and politicians, regulators,

http://www.theaustralian.news.com.au/story/0,25197,23404447-17061,00.html

JK