It seems the advertising dollars’ shift to new media technologies like the internet, continues to rattle the cages of traditional media outlets…

The Age reports today that FTA TV broadcaster, The Ten Network, sees a weakening advertising market dragging its full-year earnings down by about 10%, which has reinforced concerns about the prospects of media stocks.

The profit warning from the television network triggered a 20.3% decline in its share price in the opening minutes of trade, before regaining ground to eventually close 20.5¢ lower at $1.765 — a 10.4% fall for the day …

http://business.theage.com.au/weak-advertising-hurts-network-20080613-2qa5.html

And that in the US, newspapers’ print advertising sales fell the most on record in the first quarter, tumbling 14% on shrinking real-estate and job markets, and the loss of business to the Internet. Print advertising sales is predicted to fall another 6.5% next year…

http://business.theage.com.au/newspaper-print-ad-sales-tumble-20080614-2qg0.html