The Alcohol Policy Coalition — a group of health agencies including the Australian Drug Foundation and the Cancer Council of Victoria — has called for alcohol advertising to be banned on television, particularly during sport, after research showed it encouraged young people to drink.
A US study published in the journal Archives of Pediatrics & Adolescent Medicine tracked the behaviour of more than 6000 youths over several years and concluded those with alcohol-branded merchandise, such as T-shirts and hats, were up to twice as likely to engage in risky drinking during their teens.
A separate study published in the journal Alcohol and Alcoholism this week found that people aged 18 to 29 who watched films and advertisements in which alcohol drinking featured prominently reached for a drink immediately if it was available to them.
More here:
http://www.theage.com.au/national/call-for-tv-ban-on-alcohol-advertising-20090305-8q37.html
[...] Do Media Influence Teen Alcohol Consumption? Do Media Influence Teen Alcohol Consumption? The Alcohol Policy Coalition — a group of health agencies including the Australian Drug Foundation and the Cancer Council of Victoria. [...]
By: Adult Children Alcoholism | Alcoholism Disease Facts Signs and Symptoms Treatment on March 12, 2009
at 5:03 am
Of course advertising makes people viewing that advertising want to partake in the activity that is being advertised. That means the advertisers are doing their jobs. But if you want to curb teenage drinking, banning beer ads from TV only addresses one cause — and a relatively minor one, if it’s a cause at all. It does nothing to address the “outlaw” image that alcohol has for minors, or peer pressure, or social belt-loosening, or drinking as a compensation mechanism for teenage depression, or even the idea that minors are perfectly capable of drinking responsibly if the proper boundaries are set. I know most of this is outside the scope of this blog, but I still think it’s a silly idea.
By: thebeerphilosopher on March 18, 2009
at 2:27 pm